Learner Personas: What They Are and Why You Need Them
Creating learner personas based on characteristics of your target learners increases training relevance leading to improved training outcomes and engagement.
Learners like to know how they are doing and how they can improve. That’s why formative feedback — that is, feedback they receive throughout their learning, not only at the end — offers so many benefits.
When formative feedback is provided using best practices, it can help learners understand what to do, what to stop doing, and what to continue doing. It provides learners with valuable insight into where they excel and where they need to improve. By popping up at key moments during learning, formative feedback can help learners correct course, focus on the topics they most need to study, and deepen their learning.
This article describes effective formative feedback and its benefits, and concludes with suggestions for how to incorporate meaningful learner feedback into your eLearning materials.
Feedback that primarily delivers corrections and criticism is not effective. It simply serves to alienate learners without telling them how to improve. Similarly, feedback that merely states that the learner got something correct or did a “good job” is not meaningful because it does not provide actionable information, even if it gives the learner a positive feeling.
This type of empty feedback is a missed opportunity to help learners improve their skills and knowledge and develop professionally.
Instead, effective constructive feedback provides specific information about a learner’s successes and mistakes and includes the information needed to correct those mistakes. It includes these three elements:
Meaningful learner feedback refrains from judging the learner or their actions; it is fact-based and solutions-focused. It describes why an answer is correct or incorrect with specific information that relates to the training content.
Effective feedback describes what the learner has done well. It also explains why an incorrect response is not the right choice. It might do this by restating or paraphrasing relevant content from the training material or by describing possible consequences of the selected response.
Effective feedback, particularly in a final exam or exercise, should support additional learning. It might suggest ways that the learner can improve their skills and performance, perhaps linking to resources or sections in the course they can review.
Feedback given in the moment that explains what is right, what is not, and how to proceed offers learners a clear path forward. The feedback might include recommendations or point the learner toward a better response. Or it might suggest that they review relevant content and choose a better response. Either way, it interrupts the error and redirects the learner toward improved performance.
Rather than waiting until the final exam, well-placed formative feedback catches the error at the moment the learner makes it — before an incorrect action or response has become deeply embedded in the learner’s mind and memory.
If the learner is struggling early in a training module, effective feedback catches the problem early enough to redirect them to foundational content before they become frustrated and give up.
Providing meaningful, effective feedback throughout a training module reinforces the material: Content is presented and explained, then learners are asked to recall or apply it. If they are correct, the feedback lets them know that — and restates the material. Reinforcement.
Even more important, if the learner is incorrect, the feedback lets them know that and restates the correct information, perhaps also guiding the learner to resources for deeper learning. This provides reinforcement and additional instruction.
In either case, the learner gets a bit of strategic repetition of learning content!
Learners struggle if they don’t know what to expect or how their work will be evaluated. By including application opportunities with feedback, a training module presents clear criteria for success. This is also helpful in showing learners their progress and reducing uncertainty. The success of a correct response or the puzzle of finding the best response can motivate learners to continue, even when the training content is complex or challenging.
Designing training materials with frequent knowledge-check activities provide opportunities to include feedback throughout the training module. Try these five ways to build meaningful learner feedback into your training content:
Adding scenarios to your content provides ample feedback opportunities. The scenarios can be simple text descriptions with a selection of three to five possible responses; they do not need to be animated or graphically sophisticated. For each response, include feedback that describes the potential repercussions and, for less-desirable choices, suggest that learners consider other options.
Adding short knowledge-check quizzes into each topic or chapter of longer training modules lets learners check their recall of complex information or concepts before going on to the next section. In your feedback on each response option, paraphrase the teaching material or definition of a term or concept. This reinforces correct responses and clarifies why incorrect ones are wrong — while also reinforcing the teaching.
Using a drag-and-drop or list format, ask learners to place the steps of a process into the correct order. Feedback here could consist of questions, hints, or explanations of why one task or step must be complete before doing the next. These can be useful in drilling learners on safety protocols or steps of simple processes.
Combine hotspot graphics with feedback to check learners’ understanding of diagrams, ability to locate key components, or ability to identify key product features. Feedback can reinforce teaching on why that component is important or how it’s used — and, in the case of an incorrect response, guide the learner to find the correct hotspot.
Creating a word game or matching game is a fun way to check knowledge and understanding of terms and concepts. Correctly completing the puzzle provides reinforcement, while hints and feedback can guide learners who are struggling to correct responses.
Improve the impact of your online training with content structured to provide effective knowledge checks, meaningful feedback, and interactive activities that allow learners to apply their learning and hone their skills. Contact the Flare Learning team today for assistance in improving your training outcomes with meaningful formative feedback.
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